Custom Web Development: Our Process at Minimum

At Minimum, the Build team specializes in custom web development, helping businesses create tailored solutions that fit their specific needs. Through an approach centered on innovation, user experience, and results, we connect websites with external tools and optimize processes through automation, always focused on digital growth.

We’ve partnered with companies like Iberia, Mango, Luzia, Cargill, and Factorial to help them grow faster and unlock new opportunities in the digital space. Our web design and development services provide solutions that directly impact our clients' results.

Our Values in Web Development

We are guided by core values that shape the success of every web design and development project. These principles help us deliver comprehensive, customized services that not only meet technical requirements but also exceed client expectations.

Minimum's values are:

• Challenging the status quo: We push beyond conventional thinking to find innovative solutions.
• Creating an exceptional experience: We believe the process should be as satisfying as the final product.
• Continuous learning and improvement: We embrace a mindset of constant growth.
• Team players: We collaborate closely with our clients to create solutions that work.
• No fear of failure: Mistakes are seen as opportunities to improve.
• Seeking order: We work with clear, efficient processes.
• Transparency: We maintain open, honest communication with our clients.
• Driving results: Our focus is always on generating measurable, meaningful outcomes for our clients.

By combining these values with a product-focused mentality, our custom web development process adapts to the unique needs of each client while keeping the project’s goals in clear view.

A Flexible Approach to Custom Web Development

While we follow a well-defined process, at Minimum, we understand that each project is unique. Not all clients and needs are the same, which is why our web development approach is flexible and adaptable. We have a structured method to guide us, but we’re not bound by it. Each project comes with its own challenges, and our ability to adjust and adapt is what sets us apart from other web development companies.

Rigidly sticking to a single method can limit creativity and efficiency. Instead, we assess the context and adjust our tools and methods based on the specific requirements of each project. This flexibility allows us to build websites that not only function flawlessly but also deliver measurable results for our clients.

Phases of the Web Design and Development Process

Our approach is based on key phases and milestones that help us structure the work efficiently and maintain clear communication with our clients. Here’s a breakdown of each stage in our web design and development process.

Milestone: Kickoff

This is the starting point of every project. We hold an introductory video call involving the entire Build team and the client. During this meeting, we clarify initial questions, warnings, and requests, always aiming to anticipate potential issues throughout the development process. Being proactive from the start helps us avoid complications down the road.

Phase: Shape

During the Shape phase, the design and definition teams work closely with the client to create an initial proposal. Meanwhile, the Build lead and design lead stay in constant communication to ensure everything being proposed is technically feasible for the next development stage. This is a crucial moment in our process, as it ensures alignment between design and development from the very beginning.

Milestone: Handoff Shape > Build

This is when the project moves from the design phase into the development phase. At this point, we make sure all resources and information are in place before starting the build. Any outstanding questions or potential issues are addressed, allowing us to move forward smoothly.

Phase: Build

This is where the actual web development takes place. We use No-Code and Low-Code tools to speed up the process, avoiding dependencies on traditional development methods that tend to be slower and more complex. Throughout this phase, we collaborate closely with the design team and the client to ensure every aspect of the project is functioning as intended. We propose quick solutions when issues arise and regularly share progress updates with the client.

Phase: QA

Once the development is complete, we move into the QA (Quality Assurance) phase. This phase is critical to ensuring that the final product is error-free and meets the client’s expectations. The QA process includes:

1. An internal review by another member of the Build team who hasn’t worked on the project.
2. A design vs. development comparison done by a member of the Shape team.
3. A final review by the client, where they can request adjustments before publication.

Milestone: Publish

At this stage, we prepare for the website launch. We agree on a publication date with the client and make the necessary DNS adjustments to make the site live. On launch day, we allocate extra time for any last-minute changes or adjustments. Once the site is live, we use tools like Screaming Frog to ensure everything is in order in terms of SEO and links.

Phase: Ongoing

Once the website is live, many clients require ongoing updates and enhancements. While our goal is always to empower the client to manage day-to-day maintenance—such as content updates or blog management—there are often new sections or pages to be added as the business evolves. For these types of tasks, we initiate a new process with its own particularities.

At Minimum, we believe that a product-driven vision is key to succeeding in the digital world. Although we follow a defined process or base method, the Build team doesn’t follow it blindly—we adapt it to the unique needs of each project. Two key principles guide our process: prevention and pushing forward.

By always offering solutions or alternative paths when encountering problems, we ensure that projects are completed efficiently. We use No-Code and Low-Code tools to be faster and avoid reliance on slower, more complex traditional development.

If you want to discover the advantages of the main No-Code tool we use, visit our articles : Why Webflow shines in the web creation? and The Low-Code Revolution: Transforming Business Development! 🚀🌐

You can also see the comparison of Webflow with Framer, another CMS we use, and with WordPress in the following articles:

• Webflow vs WordPress: Which is the best platform to create your website?
• Webflow Vs Framer: Which CMS to Use for Building Your Website?
  
  ‍
  

👋 Are you new here?

Let us introduce ourselves. Hello! We're Minimum. We specialize in fostering business growth, developing digital products, and validating hypotheses without the need for code. Every month, we explore topics like growth strategies, no-code solutions, success stories, digital product development, and more.

‍Follow us on social media for more growth tips, and if you need further assistance, don't hesitate to contact us at Minimum

‍

‍