How We Turned Patio Campus into a Leader in Innovation and Sustainability

In less than 9 months after launching their new website, we achieved a +306.7% growth in organic traffic, ranked over 150 keywords, attracted more than 17,000 new users, and helped Patio Campus consolidate its digital presence in the sector, aligning it with its unique physical proposition of innovation and sustainability.

Services Provided to Patio Campus

• Brand Strategy: Development of a comprehensive brand book aligned with their mission to connect innovation, sustainability, and entrepreneurship, strengthening their digital branding strategy.
• Web Design and Development: Complete website redesign on Webflow, focused on achieving Patio’s objectives.
• SEO and Content Strategy: Implementation of strategies to position Patio Campus as a leader in the entrepreneurial ecosystem.
• Physical Space Design: Signage design, collaboration with architects, and an integrated approach to convey the value proposition of Patio Campus’s new physical space in Madrid.

Patio Campus’s Objective

‍The project aimed to establish Patio Campus as a benchmark for innovation and sustainability by connecting its digital and physical presence to:

1. Drive organic traffic and achieve global visibility.
2. Establish a branding strategy aligned with its mission and values.
3. Design a coherent digital experience that reflects its physical value proposition.

About Patio Campus

‍Patio Campus is an innovative space designed to connect startups, corporations, and citizens, fostering projects that prioritize sustainability and creativity. Patio Campus promotes a unique culture based on transparency, collaboration, responsibility, impact, and continuous improvement. It also drives social integration projects, connecting startups, corporations, and citizens in initiatives that create a positive community impact.It was founded as a non-profit association driven by a private initiative led by 7 major corporations—BMW Group, Iberia, Inditex, L’Oréal, Mahou San Miguel, Merlin Properties, and Pascual—each a leader in its sector, united by the commitment to foster innovation and sustainability, creating a real impact on society.

‍Initial Challenges of Patio Campus

‍Although Patio Campus had an existing website, it did not meet navigation standards nor adequately reflect its value proposition as a hub of innovation and sustainability. It also lacked measurement tools like Google Analytics or Tag Manager, making it difficult to evaluate its impact and develop data-driven growth strategies.Methodology Applied to the Patio Campus ProjectOur approach combined strategic design, web development, and data analysis to establish a solid foundation:

1. Initial Audit: Identified gaps in the previous website version and analytical tools.
2. Digital Ecosystem Redesign: Created a functional and visually appealing website using Webflow.
3. SEO Strategy: Built an optimized content structure to maximize organic visibility.
4. Physical-Digital Connection: Designed custom signage and collaborated on creating a physical space aligned with the digital identity.

Key Challenges for Patio Campus

1. Lack of Measurement Tools: Implementing GA4 and Google Tag Manager from scratch to capture relevant data.
2. Building Digital Authority: Positioning an emerging brand in a competitive sector.
3. Alignment with the Physical Space: Translating Patio Campus’s values of innovation and sustainability into its digital ecosystem.

Solutions Implemented for Patio Campus

1. Robust Brand Strategy: Created a brand book to guide both digital and physical design.
2. Website Optimization: Redesigned the website architecture to improve user experience and search engine ranking.
3. SEO and Content Strategy: Produced content aligned with Patio Campus’s values to attract organic traffic and build authority, including strategies for social media content to amplify reach.
4. Physical Space Design: Designed custom signage and collaborated with architects to ensure consistency between the physical and digital realms.

Results Achieved for Patio Campus

‍In less than 9 months, Patio Campus experienced significant growth in its digital presence, standing out as a leader in the innovation and sustainability ecosystem:

‍Digital Growth:

• Organic traffic surged by +306.7%, attracting over 17,000 new users and generating 36,725 page views between April 2024 and January 2025.
• The SEO strategy helped rank over 150 keywords, including 7 in the Top 3 and 13 in the Top 10, strengthening the project’s search engine visibility. These results were achieved through our specialized SEO agency’s efforts and Patio Campus’s collaborative spirit.
• Additionally, 206 high-quality backlinks from reputable sites in the innovation and sustainability sectors reinforced domain authority, establishing Patio Campus as a respected and trustworthy reference in its field.
• Direct traffic also highlighted the brand’s relevance, with over 2,500 new users accessing the site directly.
• Notable digital authority: An Authority Score of 19, surpassing its main competitor’s score of 16 (according to SEMrush), showcasing the impact of the strategies implemented in this newly relaunched project.

Relevant Competitors:

• According to SEMrush data, Patio Campus’s main competitors in search engines include platforms like Madrid Abierto, demonstrating that our SEO strategy successfully positioned Patio Campus as a key player within its sector. This reflects strong brand representation in critical searches aligned with its value proposition.

Active Audience Engagement:

• Over 3,700 contact events on the website reflect highly targeted traffic, with users actively engaging (registering for more information, downloading resources, and joining the Patio Campus ecosystem).

Enhanced Visibility:

• +2,690 clicks and +34,400 impressions in search engines between October 2024 and January 2025.
• Improved average search position by 17.6 points.

Multi-Device Optimization:

• 1,926 desktop clicks and 758 mobile clicks, reflecting effective responsive design.

Physical Impact:

• Custom signage and visual branding enhanced the physical space experience at Patio Campus, consolidating its role as a leader in innovation and sustainability.

These results not only positioned Patio Campus as a reference in innovation and sustainability but also validated its ability to attract an engaged audience, strengthen its authority in the ecosystem, and effectively represent its value proposition across all channels.

‍Overall Impact of the Patio Campus Project

‍Just as Patio Campus connects corporations, startups, and citizens to innovate, our work connected Patio with its digital audience. We designed a comprehensive strategy that not only positioned its website as a benchmark in sustainability and innovation but also aligned its digital identity with its physical space, achieving measurable results and consolidating its presence in the sector.