How Metricool Reached $15M ARR Without External Funding

As digital marketers, we’re always looking for tools that streamline social media management and enhance our results. One tool that stands out is Metricool, a platform that has quickly become a leader in the industry. In this article,

I’ll share key takeaways from my interview on Digitalevel with Juan Pablo Tejela, CEO and co-founder of Metricool, where we discuss their journey from a small side project to a global company now valued at over €100 million, generating €17 million in ARR (Annual Recurring Revenue) and serving more than 2 million users. Recently, Metricool was acquired by team.blue, a European group backed by Hg, marking a new stage in its international expansion. If you're involved in social media management or curious about how Metricool reached this level of success, keep reading.

The Rise of Metricool: From Side Project to Social Media Success

Metricool is an all-in-one social media management tool designed to help marketers plan, analyze, and optimize content across various platforms. Initially created by Juan Pablo Tejela and his wife, Laura, to analyze metrics for their personal blog, it quickly evolved into a global product. Today, it offers a free social media scheduler alongside powerful analytics features.

At Minimum, we use Metricool to manage client accounts because it helps simplify many aspects of our workflow. Its user-friendly interface and the ability to manage multiple accounts efficiently make it a practical tool for our team. It’s clear that Metricool has become an essential resource for agencies and freelancers alike.

Bootstrapped Growth: Metricool’s Path to $15M ARR

One of the most impressive aspects of Metricool’s success is how they achieved such remarkable growth without external funding. During my conversation with Juan Pablo Tejela, he shared how they initially faced challenges securing investment, which led them to focus on self-funding. This turned out to be a strength, allowing them to prioritize building a solid product.

Today, Metricool has reached $15 million in ARR, with a growth rate of 114% in the past year. Their dedication to serving the needs of social media positions across various industries has played a crucial role in their success.

Expanding into New Social Media Platforms

One of Metricool's strengths is its ability to adapt quickly to new social media platforms. As TikTok and Instagram Reels gained popularity, Metricool was able to integrate these platforms seamlessly into their toolset. This agility allows users to manage multiple accounts across traditional platforms like Facebook and newer ones like TikTok or Threads, keeping social media managers ahead of the curve.

During our interview, Juan Pablo highlighted how staying responsive to changes in the social media landscape has been essential to Metricool's growth. By adding new features and integrations, they’ve ensured that Metricool remains a competitive tool in a crowded market.

Metricool’s Impact on Social Media Positions

For professionals in social media positions, Metricool offers an intuitive solution that streamlines the often complex process of managing multiple accounts. The free social media scheduler is particularly useful for small businesses and freelancers who need a cost-effective way to schedule and track their content.

For larger teams and agencies, Metricool’s more advanced features, like in-depth analytics and customizable reporting, help optimize workflows and improve performance tracking. It's clear that Metricool has something to offer for teams of all sizes, from solo entrepreneurs to large marketing teams.

International Expansion and Market Growth

Since its beginnings as a project in Spain, Metricool has expanded internationally. With a team of 85 employees spread across countries such as the United States, France, and Germany, they’ve built a global user base. Their blog, which attracts between 3 and 4 million visits per month, has also become a go-to resource for social media professionals.

Metricool’s ARR growth is driven by key markets, with the United States accounting for 28% of revenue and Spaincontributing 23%. As Metricool continues to expand into regions like Latin America and Europe, their presence is becoming more global.

Overcoming Challenges Along the Way

Despite its success, Metricool has faced its fair share of challenges. Managing a fully remote team spread across various countries, while also staying on top of platform updates and technical issues, has been no small feat. As Juan Pablo Tejela explained, maintaining a seamless user experience when dealing with the complexities of social media platform APIs, such as Instagram’s, has required constant innovation.

However, overcoming these challenges has been key to Metricool's evolution. Their adaptability in the face of technical and operational difficulties has allowed them to continue providing a high-quality service to their users.

What’s Next for Metricool?

Looking ahead, Metricool is set to expand its integrations with new social media platforms and enhance its free social media scheduler to offer even more value to social media managers. With plans to increase their ARR and refine their product for agencies, freelancers, and corporations alike, the future of Metricool looks promising.

At Minimum, we look forward to seeing how Metricool evolves, as it plays an important role in our social media management strategy, helping us deliver consistent results for our clients.

Conclusion

Metricool’s growth to $15 million in ARR without external investment is a testament to the value they offer to professionals in social media positions worldwide. Its free social media scheduler, combined with powerful analytics and seamless multi-platform integrations, makes it a tool worth considering for teams of all sizes.

To learn more about Metricool’s journey and future plans, check out my full interview with Juan Pablo Tejela, CEO and co-founder of Metricool, on DigitalLevel, where we regularly discuss insights with digital leaders and innovators.

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